Run the Play

25 dials, 5 conversations. Every day. Four listings a month follow.

Connecting to SureSend…
Win the day ↗Loading the call log…
Dials
– / 25
Conversations
– / 5
Each conversation is worth $431 · each call $289
Listings taken · this month
– / 4
Listing agreements signed this month. Resets on the 1st.
Where you are
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Taken since Oct 1.
Where you should be
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Four a month, to today.
Report card

Taken, carried, pending Open in SureSend ↗

Waiting for SureSend…

Targets 4 · 7 · 7. Lacking under 75%, sufficient to 100%, ahead beyond. Days on market = agreement signed + 7. Price reviews at day 15, 30, 70, 100.

Contracts · 2026

Active, pending, closed

Active
–
–
potential GCI –
Pending
–
–
potential GCI –
Closed this year
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–
sales volume · GCI –

Listing and buyer agreements together. Volume is list price for listings and budget for buyers — the middle of the range when no figure is set. GCI is only what's recorded on each contract; blanks count as $0 and are linked to fix.

By month

Listings taken

Clock starts Oct 1 · Jul–Sep is the running start
TakenUpcomingTarget 4

A listing counts when its TSG Listing Agreement reaches Agreement Signed or beyond, by the month the contract was created.

Live pulse

The listing pipeline right now Open in SureSend ↗

Top to bottom is the funnel. Green is on pace for four a month, amber needs attention, red is half or less.

Prospectinghand-raisers, 60-day intent
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Consultation scheduledon the calendar
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Consultation held, undecidedawaiting a yes or no
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Signed, not yet liveTC + photographer queue
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Active on market
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Under contract → close
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Listings

Active, pending, closed

Every listing by name. Active shows the market clock and what it says to do; an offer on the table pauses price reviews, an offer that dies restarts them with a strategy review.

HoldingReview dueOverdueStalePrice change / review

Sellers · on market

Waiting for SureSend

Buyers · under agreement

Waiting for SureSend

Sellers are timed from the MLS list date, buyers from the day the agreement was signed; each group shares one scale. The coloured stretch is the wait since the last move — for a seller a price change, for a buyer a needs-analysis review. Amber at 15 days, red at 30, pulsing red at 70, one step worse past day 100. Circles are those moves. Faded colour is time this page could not see: before the price log began, or older than the 60-day appointment window. A review done on a call leaves no appointment, so mark it on the row.

Pending

Waiting for SureSend

Closed, last 30 days

Waiting for SureSend
Gaps and leaks

What needs attention

Red is leaking money or time. Amber is tracking that will make the number lie.

Waiting for SureSend
Flags appear once contracts and appointments load.
Seasonality

Closings by month

Counts, not dollars — one large sale should not make a quiet month look busy. Closing date where recorded, last activity otherwise.

SellerBuyer
Waiting for SureSend
Units YTD
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closings
GCI YTD
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recorded commission only
Volume YTD
–
sales volume

The numbers

Today's calls

Who to call Open tasks in SureSend ↗

The list is made for you. Tap a number to dial; log the outcome in SureSend so tomorrow's list is right.

Waiting for SureSend
iPhone calls

Review and log –

Calls from your iPhone that aren't in SureSend yet. Toll-free and already-logged calls are hidden. Add a note, then Log — it lands on the contact and counts toward Win the Day.

Waiting for the iMac
The call feed syncs from your iMac every 15 minutes.
iPhone texts

Conversations –

One entry per person per day, filed on the contact with who said what. Matched contacts log themselves; these are the numbers SureSend doesn't recognise. Hidden numbers never appear.

Waiting for the iMac
Activity

Dials, conversations, appointments

From the SureSend call log and calendar. A conversation is any call of two minutes or more, taken or placed; an appointment is met when its outcome is logged.

DialsConversationsAppts setAppts met
Today––––
This week––––
This month––––

Pace at four a month: 30 conversations and 2.5 seller consultations set a week, 2 met. Week runs Monday to Sunday.

Buyer calls

Every open buyer, the story, the script Open in SureSend ↗

The story is what SureSend knows. The blank is what only you know. Search reviews at day 14, 30, 60, 90.

Waiting for SureSend
Database health

Who's in each ring

Live counts from SureSend tags. Inner rings get your time; outer rings get your systems.

RING-1CORE ADVOCATE– RING-2 · ADVOCATE · – RING-3 · CORE · – RING-4 · MET · – RING-5 · FARM · – UNMET · LEADS · –

Sorting progress appears once counts load.

Sorting rule

Which ring

Two questions decide it. Has this person sent you business, and is there a real relationship underneath. Referral history outranks depth — one referral puts someone in Ring 2 no matter how thin the rest is.

Never referred
Referred once
Refers again, unasked
Two-way + market tie
RING-3Core
RING-2Advocate
RING-1Core Advocate
Met once, real person
RING-4Met
RING-2Advocate
RING-1Core Advocate
Address only, never spoken
RING-5Farm
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—
Two-way test. They would take your call, and you know something current about their life. One-way knowledge is Ring 4.
Market tie. They own, will own, or influence someone who does. Without it a good relationship is still Ring 4.
One ring per person. The tags are exclusive and the automations enforce it — adding a ring strips the old one.
Unmet is not a ring. Someone who found you but has never had a real conversation stays out until there is one.
Down is as valid as up. Re-sort on the DTD2 call. A Ring 3 you cannot reach for a year is a Ring 4.
Sorting

Promote to Core –

Ranked by the signals that suggest a two-way relationship. Reasons are shown so you can judge the ranking, not just trust it.

Waiting for SureSend
Health

Database score

Two halves: is the record complete enough to work, and has it been worked. Scored across everyone with a ring.

–
of 100
Waiting for SureSend

Completeness is half the score: phone, email, mailing address, stage, and — for Core and above — a DTD2 letter group. Engagement is the other half: Core and above called in the last 90 days, Met called in the last six months (two calls a year), any activity in the last year, and nobody left never-contacted.

The weekly numbers

What four a month costs in activity

30
real conversations per week
≈ 6 a day, DTD2 first
2.5
seller consultations set per week
≈ 1 per 12 conversations
2
consultations attended per week
80% show rate
1
listing agreement signed per week
50% blended close

Assumptions: your SOI consultations close near 67%; paid-setter and cold consultations close nearer 40%, so the blended rate is set at 50%, which requires 8 attended a month, not 6. If your close rate proves higher, the conversation number drops. The week is the unit because a month is too long to correct and a day is too noisy to judge.

Delegation

What leaves your desk, to whom, and when

The rule: if a task does not produce a signed listing agreement or protect a client relationship, it is not yours. TC/admin and the photographer are already paid for; this is what they should be carrying today.

TaskOwnerWhenTrigger in SureSend
Agreement Signed → Active checklist (photos booked, MLS input, disclosures, sign, lockbox, launch marketing)TC/adminNowStage → Agreement Signed creates the task set on the TC, not you
Booking and confirming the photographer, walk-through for picturesTC/adminNow"Walk-through for pictures" appointments owned by TC; you attend none
Everything Under Contract → Closed, including attorney and lender chasingTC/adminNowStage → Under Contract; any task on you here is a flag on this page
Appointment logging hygiene: every consultation typed, every outcome set within 24hTC/adminNowWeekly audit task; the flag list above is the checklist
Consultation Held follow-up cadence (day 3, 7, 14, 30) — task creation, not the callSureSend automationNowStage → Consultation Held; you make the calls, the system remembers
Seller update loops, price-review reminders, post-close nurtureTC/admin + automationOctExisting P0–P6 suite; TC owns the queue
Setting seller consultations from cold and aged leadsYourDials (test)Oct–Nov gateAppointments created with type "Seller Consultation" and lead source set
Prospecting, DTD2, seller consultations, pricing, negotiation, recruitingYouAll yearThese never move
Tracking fix

Why "listing appointment set" cannot be measured today

The appointment record is the weakest link in the funnel. Three defects, each with a fix that takes an afternoon.

No signed date on a contract
SureSend contracts carry created, scheduled-closing and actual-closing dates, but no agreement-signed date. Because contracts are opened at Prospecting, "listings taken this month" has to be proxied by creation month, which is wrong whenever a lead sits in Prospecting past the month boundary. Fix: add a date custom field "Agreement Date" on the TSG Listing Agreement, set it the day you sign, and make the stage change to Agreement Signed require it. This page switches to that field the day it exists.
Seller consultations logged as "Meeting", "Other", or untyped
The same event shows up under four different appointment types, so "appointments set" cannot be counted by type. Fix: "Seller Consultation" for every seller consultation and follow-up, "Buyer Consultation" for the buyer side. The TC audits weekly; the flag above counts the misses.
Outcomes describe attendance, not results
"Showed Up" is used on consultations that later produced a listing, while "Listing Won" is used on others, and no appointment is linked to a contract. Fix: four outcomes only — Held, Listing Won, Lost, No-show — and the TC sets Listing Won the day the agreement is signed. Then set-to-held and held-to-signed rates become real.
No lead source on listing contracts
Referral source is blank on the contracts checked, so cost per listing by source (YourDials, farm, SOI) cannot be calculated at the contract level. Fix: set the lead source on the person before the contract is created, and set the contract's referral source at Agreement Signed. Without this the YourDials six-month verdict is a guess.
Cleanup

Missing in SureSend

What the scoreboard needs to count right. Each line is one record to fix.

One-time setup
Two consultation types, and only two: “Seller Consultation” and “Buyer Consultation”. Four outcomes: Held, Listing Won, Lost, No-show. Rename the old “Listing Appointment” type rather than creating a new one — a rename carries the history with it. Signing dates need no field — the nightly stage log records them from the stage change.
Waiting for SureSend
Days on market

MLS numbers –

Entered once per listing and kept for good. The number is checked against your own feed the moment you enter it, then read nightly for the real days on market and the real price — which is where every price review date comes from.

Waiting for SureSend